As the Lead Brand Designer at Lumosity, I helped grow the team as we work alongside the Product Marketing, Acquisitions, and Social teams to help attract new Lumosity users to our product, and show the existing ones we love 'em.
I was responsible for ideating, illustrating, animating and designing loads of good stuff to push our brand design in new directions, evolve our illustration style, generate enthusiasm about our shiny new features, and help tell Lumosity story.
We like to keep in touch with our users over email to announce new games, Insights, and promotions we know they'll love.
New game? New Insight? Updated Workout Mode? We'll make sure you know about it when you open the product. We used popups to educate and delight our users.
Whether celebrating a holiday, announcing a new game, or just saying hello to our followers, our social media channels were straight bouncin' with engaging stuff.