By eating Impossible Meat Made From Plants instead of beef from a cow, you’re using 87% less water, 89% less emissions, and 96% less land. That’s great for the planet, but difficult to picture just how much of an impact that is.

Together with our the Sustainability team at Impossible and Black Rainbow, I designed, illustrated, and art directed the Impossible Foods Impact Calculator to help fans and customers understand just how much of a difference they were making by choosing Impossible